How do you create work that results in action from the people you want to reach? We have a four-step planning process to take us from brief to solution, modelled on human-centred design thinking.

Spoiler: it all starts with insights.

Let’s face it, most people aren’t sitting around eagerly waiting for a brand to say something. The right to attention must be earned.

Whether you’re looking for support with consumer PR, brand campaigns, corporate communications or crisis management, we’ll come up with a bespoke approach that is tailored to you.

Our expertise lies in engineering campaigns that are shareable, backed by a deep understanding of social platforms. But here’s the twist: our creative approach transcends the ordinary and obvious. We ensure your brand’s story is not just seen, but felt and shared with the audiences that matter.

Our influencer strategy focuses on creating lasting movements rather than fleeting campaigns. Our team of tapped in social experts craft partnerships that amplify your brand’s message, ensuring it resonates with the right audience.

We create everything from snackable social content, to long-form video, from press photography and AR TikTok filters – designed to earn attention from the right people. We create data-driven creative that delivers clicks and action from paid ads, and know how to get people spending more time on your website.

We understand that today’s brands are expected to do more, to say more, and to be more. In an era where every consumer interaction can tip the scales, it’s not just about broadcasting who you are but embodying what you stand for to those who matter.

We believe that all comms should be more than words and result in action. That’s why our measurement framework is designed to measure audience action at a minimum. It’s modelled on AMEC’s integrated evaluation framework and provides best practice guidance for all campaigns and activity – no matter which channel.

We’re experienced in curating and facilitating events on every scale – from ideation all the way through to execution. Over the past few years Alfred has delivered a range of consumer and media-facing events from intimate influencer product launches for Sainsbury’s through to consumer-facing, large-scale pop-up executions for Fairtrade.

We launched Alfred Labs to push communications, AI and technology boundaries with our work. From generative AI to CGI the platform that allows us to invest time in developing and testing new technology and ways of communicating with audiences.