REPORTS
Gone are the days when brands only had to focus on delivering a great product or service. Today, consumers expect the brands they support to share their values, to stand up and speak out on the issues that matter to them.
The right to attention needs to be earned and words aren’t enough. Brand communications need to drive both action and reactions from the people they are trying to reach.
We develop reports that get under the skin of industries and consumers to help our clients earn attention and drive action.
PROGRESS OVER PERFECTION
We encourage and provoke brands to use their scale and influence to drive positive change – for people, planet and culture.
But embracing social and environmental responsibility is no easy task, and we know brands and businesses often struggle to share their commitments and actions in an open and transparent way.
In our latest report, we explore why the pressure brands feel to be perfect is stifling progress.
We make the case for communicating progress over perfection, and embracing more openness when things don't go to plan.
Download our report to find out how your brand can become a true catalyst for change, earning the trust of your peers and stakeholders, driving commercial success and leaving a lasting legacy.
EARNING GAME BRANDS ATTENTION
In a world where algorithms evolve overnight and trends shift like the wind, staying ahead means embracing adaptability and innovation. We believe communications isn't just about keeping pace; it's about leading the way.
While the future feels uncertain, those who are prepared to face its challenges head on have an excellent opportunity to lead from the front. The current conditions of the games industry are an incubator for innovation and bold new strategies, which will require measured communication to take advantage of.
Download our report to find out how your brand can tackle these challenges, as change also brings opportunity.
THE SHIFTING LANDSCAPE OF FOOD & DRINK
Over the past few years, no industry has been immune to the changing state of play inflicted by global world events and political instability.
But the world of food & drink and FMCG is constantly shifting as a result; whether that be wildly changing consumer attitudes, Brexit, cost-of-living inflation, or the rising influence of TikTok trends.
To summarise these shifts we have outlined eight key trends that we see consistency across the space impacting food, drink and hospitality, and detail our thoughts on their impact on comms.
DRIVING ACTION AND REACTION
Gone are the days when brands only had to focus on delivering a great product or service. Today, consumers (especially Gen-Z and Millennials) expect the brands they support to share their values, to stand up and speak out on the issues that matter to them.
The right to attention needs to be earned and words aren't enough. Brand communications need to drive both action and reactions from the people they are trying to reach.
It has become more apparent than ever that governments are too slow, and too political, to address the major challenges and issues of today, and it's brands that have the opportunity to be the changemakers of tomorrow. To be the driving force of action across today's many global movements. It's this we explore in our Brands & Movements report, available to download below.
For those brands that are ready to embrace this new reality but may have worries about how to get it right, we have created a Movement Blueprint so brands can effectively, and safely navigate this new reality and mean more than words.