With over 100 companies taking part in the 4 Day Working Week trial in the UK, we were tasked with ensuring Hutch, one of the only gaming companies to take part, had cut through as a voice of authority in the space, backed by their existing track record of a strong and supportive working culture that puts team welfare first.

Researched and identified key voices in this space (which included influencers that had already covered wrestling games by other publishers), WWE fan channels and mobile gaming enthusiasts. Facilitated the creation of sponsored content, where YouTube stars were commission to create a host of videos, showing the new update and gameplay available. Content created included straight up “lets play” and reviews along with challenges created by hosts of specific channels.