In 2023, Highland Park Distillery celebrated its 225th anniversary. The distillery wanted to increase brand awareness and connect with new global audiences to mark this milestone. The challenge was to celebrate the anniversary, create a meaningful connection with new consumers who appreciate whisky but aren't necessarily experts or aficionados, and to increase brand awareness during a pivotal moment for Highland Park.

As the global PR agency to Single Malt Scotch Whisky, Highland Park we were tasked to create a piece of content which would tell the story of the craftsmanship and artistry which comes with creating whisky, and how it pairs unexpectedly with interesting flavors - the first consumer-facing installment of their new brand platform ‘A Wild Harmony’ - how did we connect with a huge global audience through food and flavour?