The Week That Was: Consumer Technology (07/12/18)

Tech under the Christmas TreeWhat once was the most sought-after gifts, bikes, skateboards and rollerblades are now slipping down kids Christmas lists, with the likes of consoles, games and smartphones taking over. A new survey has revealed that just one in 10 children has asked for a new bike this year, a worrying statistic considering one in 10 parents admit their children don’t venture out of the house at all over the Christmas break!Who needs 5G?Apple has decided to hold releasing any 5G connected phones until at least 2020, even though rivals Huawei and Samsung are readying to launch their own 5G phones next year. An interesting move from Apple and despite no comment from them on the promise of faster download speeds and wider coverage, we’re sure they’re holding out for something special.Lime hits LondonStart-up company, Lime has this week launched in London, offering app-based electric bike and scooter rentals. Londoners will now be able to locate and rent the Bike-E through the app, much like Uber, costing £1 to unlike and then an additional 15p per minute of riding – so maybe only one for short distances!Sign-up here to our monthly Consumer Technology newsletter and access case studies of our work, as well as hearing the latest news and trends from this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.