The Week That Was: Entertainment - 24/05/19

The Iron ThroneWell, that was… unexpected. Has there ever been a more divisive finale? The final episode of Game of Thrones took ‘water cooler chat’ to a brand new level with tens of millions of tweets and quite heated debates in households, offices and anywhere in between. For us, it was the social Memes that became more entertaining than GOT itself. HBO has immediately launched its Home Entertainment campaign, using the classic PR tactic of renaming UK locations and landmarks after places from the show, with Essex rebranding to Essos. Once Upon A Time... in CannesTarantino’s star-studded new film received rapturous six minute standing ovation and 5 star reviews almost across the board. Will Leo get his second Oscar in his first film since the Revenant?Will Smith’s Emmy AttemptThe mega-star has been using YouTube as social platform of choice to create shareable content for a while, but his video series ‘The Jump’ has been submitted by YouTube into the Emmy’s under ‘outstanding short form nonfiction’ or ‘reality series category’. It’s interesting to see another non-traditional content channel join the likes of Netflix on the Awards circuit.Sign-up here to our monthly Entertainment newsletter and access case studies of our work, as well as hearing the latest news and trends from this sector. We’ll share updates on how we are helping our clients make a meaningful impact, create movements and connect in innovative ways with their audience.